A: Your hold button plays host to virtually everyone your company does business with. It just may be your most powerful marketing tool!
How professional a business sounds over the phone is a direct reflection on how successful it'll become. Maintaining a positive public image is crucial as new business is negotiated—as well as through the continuing service of existing customers. Don't forget, your customers are your competitors target prospects! Time callers spend on-hold presents an excellent branding and marketing opportunity. It sets the tone of all inbound calls, and steers the perception these callers will receive, reminding them of the reasons why they chose to call your business in the first place.
ADS-ON-HOLD® is a powerful "point-of-purchase" advertising medium that's easy to use, cost-effective, perfectly targeted, and for 25-years, a proven response generator! Using ADS-ON-HOLD® helps maintain a positive public image, creates brand consistency over the phone, relaxes complaining callers, and gently recommends additional products and services.
A: While something is better than nothing, a genuine ADS-ON-HOLD® is proven effective at serving the marketing needs of businesses of every size and industry.
Ever wonder why some radio stations are more successful in the marketplace than others—even when playing the same music? It's how well the station understands and responds to their audience that makes the difference. The same can be said for on-hold programming. Only ADS-ON-HOLD® by Advertel has demonstrated an ability to measure the telephone audience—the way broadcasters do! With our exclusive Holdtime Analysis™ (HTA), ADS-ON-HOLD® can accurately predict the type and size of on-hold program needed to keep it sounding "fresh and new," even for frequent repeat callers.
For firms playing elevator music, callers may be appeased, but playing music only, does very little toward developing a positive public image. Since
ADS-ON-HOLD® is cusom written and produced for each subscriber, it can be programmed to address a variety of issues that are important to you. If playing a radio station is your solution, not only does it require licensing by ASCAP SESAC, and BMI, it relegates your programming to a complete stranger (the radio station) with little or no input by you. At some point, you're likely to unintentionally play something that's not consistent with your company's image—directly into your customers' ears.
ADS-ON-HOLD®'s programming is exactly matched to the needs and desires of your company, at a cost that's typically pennies a call—or less.
A: Phone systems with the music on-hold feature built in are easily connected.
ADS-ON-HOLD® players connect to a phone syetm music on-hold (MOH) input. Some systems are not clearly marked, so you might have to ask your telephone equipment vendor where to connect the player, but the vast majority are easily installed. Advertel's customer service technicians are available during normal business hours (EST), for telephone technical suppport, as needed.
Every call placed on-hold will hear ADS-ON-HOLD®, no matter what line or phone used. In many cases, systems with voicemail and/or auto-attendant will also play ADS-ON-HOLD® during transfer and ring times.
A: Your phone system provides the means for ADS-ON-HOLD® to be heard over the hold button.
We simply provide the player and recordings. What's connected to the music on-hold (MOH) input of your phone system will be heard, at random, no matter where the call or by whom the call is placed on-hold.
A: ADS-ON-HOLD® works equally well with a variety of digital players.
We're not limited to one type of on-hold player. Each has its own specific benefits that may make one variety more appropriate to your application than another. Depending on your needs, we may supply a digital player that uitlizes new flash technology, in which case you will receive your recordings by email, or on a proprietary "chip" that arrives by regular mail.
Some ADS-ON-HOLD® subscribers prefer to use their own players which may employ the use of everyday audio cassettes or CDs. We currently support these, as well as several other forms of audio media. But, be sure to ask us how you can utilize one of our state-of-the-art digital on-hold players—at no additional charge!
A: Not easily.
Because ADS-ON-HOLD® “typically” rides on the phone system’s music on-hold input, you’re limited to the number of MOH inputs your phone system has. However, ask your Advertel representative to explain how there may be acceptable alternatives to the typical installation that can provide this exception!
A: Typically, 2-3 weeks.
This depends on how quickly rough information is supplied to us, and how quickly we can please you with an announcer script in written form. After we receive script approval, your production is usually delivered within 5-7 days. Sometimes, as quickly as next day.
A: Yes. You have five (5) payment options:
A: This is important to remember; make a note on your calendar. You have three (3) options:
A: Advertel issues a site licence for all ADS-ON-HOLD® subscribers.
In addition, each subscriber receives a site license window decal, proudly signifying that all applicable use-rights and privileges granted to Advertel by the authors, musicians, studio engineers and their agents, have been likewise extended to include our subscriber locations for the duration of their subscription.